Stop by our booth or our presentation at DSA!

We’re going big at DSA this year—Vegas style! Stop by and let’s meet! As much as we love mingling with the crowd at DSA meetings, this year we decided to go all in with our exhibitor booth. You’ll find us … Continue Reading

Recognition by Social Media: Our Holy Grail?

Following is an excerpt from Jonathan’s new book Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity…And Change the World, published May 2012. Click here for publisher’s description or to purchase your copy. With all the benefits to direct sellers, … Continue Reading

Social Selling Book Released

“This groundbreaking book from one of direct selling’s leading progressive voices explains how your company can capitalize on these incredible opportunities and help map to a future bigger than our industry ever dreamed.”
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Public direct sellers under attack

The recent news from the Wall Street Journal about short sellers taking on Herbalife had the industry wondering what’s next. Well now we know. They’re going after everyone. Today a leading financial website added USANA to its target list. This … Continue Reading

Beachbody featured on CBS Evening News Story About Counterfeiting

Just caught Beachbody president Jonathan Gelfand on the CBS Evening News in a story about counterfeiting, a big problem for the direct selling industry. Gelfand says he and his team ‘went undercover’ and acted as pirates themselves–and discovered $75M a … Continue Reading

Rep update: Google Algorithm Change Causes SEO/ORM Panic

Last week, Google tweaked its algorithm and up-ended the online reputation world. Our work was not punished—thankfully—but the black-hats and blog networks (which most of our competitors use) got killed. … Continue Reading