Investors make 4th direct selling acquisition in Agel Enterprises

Congrats to the folks at Agel and the team at CVSL. Wonder who’s next! DALLAS, SEPT. 26, 2013 — /PRNewswire/ — CVSL Inc. (stock symbol: CVSL) and Agel Enterprises LLC announced today the signing of a definitive agreement for CVSL … Continue Reading

Want to Know Your Social Media’s True Value?

How can you measure social media success from a key performance point-of-view? We call it “Return on Engagement”, or ROE. ROE is a measure not of cash returns but of the value that grows over time through relationships, viral exposure and loyalty. … Continue Reading

Too Bad, So Sad: Ackman’s Bets Against Herbalife Send Fund Flailing

Those in our industry who are following the Herbalife/Ackman battle can take some comfort in the news that the short seller is losing big in the markets and, more interestingly, appears to be losing his battle with Herbalife (HBL), now … Continue Reading

Why Social Media? It’s Where the People Are.

Jonathan Gilliam, President of Momentum Factor, says many direct selling companies have yet to understand what makes good social media. … Continue Reading