Mandatory Credit: Photo by Rob Latour/REX/Shutterstock (5541676ao)
Kirsten Dunst
21st Annual Critics' Choice Awards, Arrivals, Los Angeles, America - 17 Jan 2016 
Kirsten Dunst
Kirsten Dunst

On the heels of a stinging rebuke from comedian John Oliver that reached millions of cable and online viewers comes the announcement of a new dark comedy from AMC about a down-and-out single mom and her quest to rise through the ranks of a multilevel marketing company. The show, produced by George Clooney and starring Kirsten Dunst, will portray a fictional multilevel marketing firm (what is actually a pyramid scheme – we hope the show differentiates this) and the woman’s desire to avenge her financial ruin at the hands of con men.

While the company depicted is fictitious, the harm to legitimate direct sellers may be quite real. With John Oliver’s show, and recent criticism of Donald Trump’s past involvement with the channel, there appears to be growing cultural negative public trend toward direct selling that must be addressed.  It is incumbent upon reputable direct sellers to continue fighting the good fight and communicating the beneficial aspects of our channel and its positive impact on lives worldwide. This includes continuing advocacy on capital hill, robust public communication strategies, and the incorporation of authentic consumer marketing within our organizations.

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