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Austin-based software firm donates home, employees travel to Mexico to help build it.

AUSTIN, TX FEB 14, 2018 — This month, Austin, Texas-based Momentum Factor, the leading global provider of compliance and reputation software and services to the direct selling industry, will be funding the construction of a new home for a Mexican family, and its entire team will be traveling to San Miguel to help build it.

The firm has teamed with Casita Linda, a not-for-profit organization based out of San Miguel de Allende, Mexico. Casita Linda (which means pretty little home) has helped more than 100 families by providing them with a safe environment to live, empowering them and providing a sense of dignity that is life changing. The families apply and are vetted by a team from Casita Linda, and must meet strong criteria in order to be a recipient of a Casita Linda house.

 

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“We are a global firm, and it made sense to find a way to give back to our global community to show appreciation to our customers around the world,” said Jonathan Gilliam, CEO of Momentum Factor. “Families living in extreme poverty are often unable to have even their basic needs met, such as adequate shelter and live in makeshift homes. Casita Linda was the perfect mix of direct impact and high value giving we were looking for.”

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When people think of San Miguel de Allende, they think of a city known as a thriving top tourist attraction. However, just outside the center of this popular city located in Guanajuato exists severe poverty. In fact, Guanajuato is one of the poorest states in Mexico, with more than 50 percent of its population living under the national poverty line.

The Family – Angelica, Daniel and their 3 small children,

The family that will benefit from Momofactor’s donation is Angelica and Daniel and their three children. They presently live in a dark, crowded dwelling with little to no privacy, dirt floors, no kitchen and no bathroom. Ricardo Posada, a Board Member of Casita Linda visited the family. “In the midst of poverty, I was so taken by their cheerfulness and willingness to share personal information with me  The place was tidy and clean. Angelica was most outspoken, and her wide smile was so bright it made the small dark room shine.  Daniel, more on the shy side, was kind and gentle   Angelica also shared with me some ideas that she has about possible ways to help bring in extra income to the family, which I found very commendable and a clear sign of her entrepreneurial character and her commitment to the wellbeing of her family.”

Family house

The firm will spend 5 days in the area surrounding San Miguel assisting in the construction of the home. The home is estimated to be complete in March 2018 and will be named “Casa de Momo.”

For updates on the Momentum Factor trip to Mexico, follow the Facebook page at www.Facebook.com/MomentumFactor

For more information about Casita Linda, see www.casitalinda.org.

Momentum Factor is a leading digital risk management firm specializing in online compliance monitoring and global online reputation management services and technologies. Their flagship product, FieldWatch is the world’s leading online brand protection and compliance monitoring solution for the direct sales channel.

Contact Kim.Cruzcosa, Business Manager, Momentum Factor. 512-994-4646.

If your company would like to join Casita Linda in building a home for those less fortunate, please contact Louisa@casitalinda.org.

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