Feature Article: Why and How to Build Stronger Relationships Online

This month MLM.com featured an original article from Scott Allen, Momentum Factor’s Director of Client Solutions. Read on for great insight into strengthening online relationships! “While it’s true that face-to-face interaction can certainly help strengthen relationships, it’s not an absolute … Continue Reading

Will Facebook “Dislikes” Become a New Reputation Headache for Direct Sellers?

The Social Network Unveils “Reaction” Buttons, Creating More Ways for Users to Give Feedback Recently, Facebook announced it would be adding new “reaction buttons” to its commenting features. Though some jumped to the conclusion that this would be equivalent to … Continue Reading

Meet Moments, Twitter’s Most Important New Feature Ever

Move over, Trending Topics, and make way for Moments. For now, this is all being curated by Twitter and a few media partners, but in the future, will be available for anyone to create Moments. A great use for direct … Continue Reading

What Will a Facebook “Dislike” Button Mean for Direct Sellers?

Mark Zuckerberg just announced in a public Q&A that Facebook is working on adding a new button to its commenting features. Though some have  jumped to the conclusion that this will be equivalent to a “dislike” button, Zuckerberg left room … Continue Reading

Can Instagram Stop Insta-spam?

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as “Insta-spam.” That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often … Continue Reading

It’s Time for Social Media to Take its Seat in the Boardroom

The following is an excerpt from Jonathan’s book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. Direct Selling executives are qualified for a complimentary copy—send us a note. In Social Selling I wrote of the … Continue Reading

Ever wonder how long your posts should be?

A new study tracks the performance of all major social channels based on length of update. And it’s shorter than you think. … Continue Reading

Preventing Attack Posts on Facebook

Use the “Page Moderation” setting, which allows you to block keywords from posts and comments. … Continue Reading

MomoFactor to Speak at March 2014 Direct Selling Symposium

Jonathan has been invited back to speak at this years Direct Selling Symposium March 21, 2014 in Salt Lake City. … Continue Reading

Momentum Factor’s Direct Selling Industry Predictions for 2014

For direct sellers, there’s lots of good news. The industry, though changing, continues to serve more and more of the world’s population, 90 million last year. … Continue Reading