PROTECTING YOUR COMPANY & FIELD STARTS WITH MOMENTUM FACTOR

The very first Momentum Factor Social Selling Update Quarterly Newsletter for 2023 is now available! Don't miss out on all of the professional news and insights for the direct selling executive.

Two notable news stories came out of the FTC this week. The first was the resignation of FTC Commissioner Christine Wilson, and the second was the commission's filing of its first-ever charges against a company for review hijacking. Read these two articles to learn more about these developments.

The 2023 DSLC Summit at the Hilton Salt Lake City Center (February 22-24) has come to a close. This important industry event featured 42 speakers presenting on 13 critical topics to provide key insights for every direct selling CEO, executive, compliance professional and legal representative in attendance.

An FTC lawsuit against an investment advising company for deceptive money-making opportunities and earnings claims has resulted in the company having to refund millions of dollars to consumers and also pay a significant civil penalty. This enforcement result is significant as it's the first time that the FTC has collected civil penalties related to the Notice of Penalty Offenses regarding money making opportunities that was sent to hundreds of companies, including direct sellers, last October. Check out this article from JD Supra to learn more.

With the proliferation and popularity of video apps like TikTok and the rise of influencer marketing, social selling is everywhere. Even so, despite the convenience and ingenuity of this brand of marketing, it’s still unclear whether your product will stand out in the endless sea of advertisements that is the current social media scape. Even so, there are new platforms on the horizon that look a little different and seem to beckon the next frontier of social selling.

In an effort to protect workers and competition, the FTC has proposed a new rule that would ban employers from imposing noncompete clauses.

Momentum Factor is excited to be sponsoring and attending DSU 2023 from April 18-20 at the Omni Hotel in Frisco, Texas. We hope to see you there!