How Much is Your Online Reputation Costing Your Company?

Our firm recently created a easy-to-use online tool to calculate the costs of negative search results. Our research shows that the more negative results direct sellers have when Googling their name, the more prospects will be scared away from joining. … Continue Reading

Will Facebook “Dislikes” Become a New Reputation Headache for Direct Sellers?

The Social Network Unveils “Reaction” Buttons, Creating More Ways for Users to Give Feedback Recently, Facebook announced it would be adding new “reaction buttons” to its commenting features. Though some jumped to the conclusion that this would be equivalent to … Continue Reading

What Wikipedia’s Google Ranking Means for Your Business

Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards direct sellers. It’s still a heavyweight, … Continue Reading

Meet Moments, Twitter’s Most Important New Feature Ever

Move over, Trending Topics, and make way for Moments. For now, this is all being curated by Twitter and a few media partners, but in the future, will be available for anyone to create Moments. A great use for direct … Continue Reading

Direct Selling and Regulators: Innovation, Not Infraction

| Opinion | Regulators should assume a cooperative, rather than adversarial, stance with direct sellers. Every time a direct seller has an issue with the Federal Trade Commission, critics of the industry are quick to jump on it, hailing it … Continue Reading