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Amway Article - Ad Age

Article – Direct-Selling Giant Amway Quietly Builds Brands, Racks Up Sales

As discussed in this great article from Ad Age about the quiet giants being built in the direct selling industry, Amway’s Artistry brand is enjoying a comeback. According to the article …

“The direct-selling industry has had plenty of turmoil over the past year. There have been management changes and a federal investigation of alleged overseas bribery at Avon, while Herbalife has come under attack from hedge-fund manager William Ackman, who accuses it of being a pyramid scheme, allegations the company denies.

So, toiling in relative obscurity isn’t so bad for privately held Amway or parent Alticor. Quietly, it’s been doing quite nicely. In fact, it’s probably the most obscure packaged-goods company you’ll find with eleven-figure annual sales.”

To read the full Ad Age article, click here.

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