Fake reviews on Amazon and other online marketplaces are a major problem for consumers and businesses alike. For companies, these false reviews can not only hurt their online reputation but can cost them their sales channel entirely.
“Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the company controls nearly half of the online retail market in the US, its rulings can instantly determine the success or failure of your business, he says. “Amazon is the judge, the jury, and the executioner.”
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