Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards the direct sales industry. It’s still a heavyweight, though, and needs a two-prong approach of both editing and displacement with other, more positive, content. According to an article from Convince & Convert:
“Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly.
This led me to ask many questions, and I set out to answer them. As part of this, my company, Stone Temple Consulting, tested 18,534 search queries whose search pages contained 184,610 natural search results (i.e., not including ad results).
What does this mean to you as a publisher?”
To continue read the full article from Convince & Convert, click here.