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Be Fun or Be Done – Direct Selling is About Entertainment

by Jonathan Gilliam, Momentum Factor


Like it or not, today’s corporations – especially in network marketing – are in demand to serve as providers of information and entertainment as much as they are a product or service.

The most progressive multi-level marketing (MLM) companies today are laser focused on their “relationship experience” with their field. Companies like Mary Kay, Pampered Chef and Scentsy for example, all have created a brand and personality that demonstrate fun and a sense of belonging.

In direct selling, we are in the lifestyle business. By lifestyle, I don’t mean the “you too can have this car!” lifestyle; I mean a place for people to belong and feel a part of something bigger than themselves. A place to learn and grow and yes add to their income. But your volunteer army will not work for you unless it is fun for them.

This is a primary driver for recruitment and retention. If you don’t figure out how to build this culture, you will forever be stuck in churn-land – having to rebuild your business once or even twice a year. And that’s not much fun.

To discuss this topic further or to learn how the Momentum Factor team can be of assistance, reach out by clicking here.

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