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FTC - JD Supra Article

Article – FTC Earnings Claims Lawsuit Results in Large Civil Penalties

Jonathan GilliamJanuary 18, 2023
An FTC lawsuit against an investment advising company for deceptive money-making opportunities and earnings claims has resulted in the company having to refund millions of dollars to consumers and also pay a significant civil penalty. This enforcement result is significant as it's the first time that the FTC has collected civil penalties related to the Notice of Penalty Offenses regarding money making opportunities that was sent to hundreds of companies, including direct sellers, last October. Check out this article from JD Supra to learn more.
FTC - Protecting America's Consumers - Warning Letter

Press Release – FTC Announces New Health Products Compliance Guidance

Jonathan GilliamDecember 21, 2022
The FTC has announced new compliance guidance for marketers and sellers of health products in order help further combat false or misleading advertising claims for dietary supplements, foods, over-the-counter drugs, and other health-related products.
What is the future of social selling? It's all about being "Real".

Authenticity-Based Social: The Next Frontier of Social Selling

Jonathan GilliamDecember 13, 2022
With the proliferation and popularity of video apps like TikTok and the rise of influencer marketing, social selling is everywhere. Even so, despite the convenience and ingenuity of this brand of marketing, it’s still unclear whether your product will stand out in the endless sea of advertisements that is the current social media scape. Even so, there are new platforms on the horizon that look a little different and seem to beckon the next frontier of social selling.
FTC - Protecting America's Consumers - Warning Letter

Press Release – FTC to Vote on Whether to Issue an Advanced Notice of Proposed Rulemaking Regarding the Business Opportunity Rule

Jonathan GilliamNovember 10, 2022
The FTC formally announced an open commission meeting for November 17 and one of the tentative agenda items includes a vote on whether to issue an Advanced Notice of Proposed Rulemaking (ANPRM) regarding the Business Opportunity Rule. Notably, any potential expansion of this rule could have implications for the direct selling industry.
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