momo factor
FTC - JD Supra Article

Article – FTC Strategic Plan is Broader & More Aggressive

Jonathan GilliamSeptember 9, 2022
At the end of August, the FTC published its new strategic plan for the next five years. What was outlined continues to show the FTC's emphasis on enforcement following the loss of its 13(b) authority while broadening the commission's focus and being more aggressive in terms of goals.
FTC Case Court Decision - Social Selling News Article

Article – FTC Handed Major Courtroom Setback

Jonathan GilliamAugust 4, 2022
The FTC has been handed a major courtroom setback in an anti-pyramid case that shut down a direct seller back in May. Learn more from Social Selling News.
FTC - AEI Blog Post Article

Article – Is FTC Seeking More Rules & Less Public Input?

Jonathan GilliamJune 22, 2022
A report published by the American Enterprise Institute (AEI) delved into efforts by the FTC to speed up decision-making processes through the establishment of rulemaking frameworks with less public input and more political control. AEI recently held a panel discussion with former FTC leaders to discuss the findings of the report and the direction of the current commission.
Digital Influencer utilizing social selling

Risk & The Rise of the Digital Influencer

Jonathan GilliamJune 21, 2022
You may have thought to yourself, “it seems like just about anyone can be an influencer these days,” and you’d be correct. Young people are finding it easier than ever to monetize the now-marketable skill of content creation. The transition from long-form to short-form content created a higher demand for more content, and thus more digital content creators. 

Article – How will FTC Endorsement Guide Changes Impact Influencer Marketing?

Jonathan GilliamJune 10, 2022
The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.
FTC - Washington Post Article

Article – After Months of Deadlock, Lina Khan’s FTC is Poised for Action

Jonathan GilliamJune 9, 2022
With the Alvaro Bedoya appointment swinging the majority back in her favor at the FTC, Chair Lina Khan is looking to push off early setbacks and now utilize every tool at the commission's disposal to protect consumers from anticompetitive behavior and deceptive practices according to an article from The Washington Post.
FTC - Protecting America's Consumers - Warning Letter

Press Release – FTC Looking to Modernize Guidance on Digital Disclosures

Jonathan GilliamJune 7, 2022
The FTC is continuing to increase its enforcement efforts to protect consumers by now looking to update it guidance when it comes to digital disclosers. Feeling that some companies have used the previous guides as a way to deceive customers, the FTC is looking for modernized guidelines to prevent any such deception in the future.
Wave - Momentum Factor Colors - Light Blue, Light Orange, Dark Blue - Footer Momentum Factor CHAT WITH US