In our practice we often notice confusion among new entrants to the industry about how party plans and mlm-style companies differ, especially with regard to compensation. Often it is a company just starting out and seeking to become one of these, but not really knowing how to differentiate from the other.
As much as we love mingling with the crowd at DSA meetings, this year we decided to go all in with our exhibitor booth. You'll find us waaayyy in the back and to the right, strategically placed near the coffee service! Sure, we planned that.
With all the benefits to direct sellers, in my opinion one of the most compelling uses of Twitter, all the social platforms really, is the ability to reach out directly to the field and pat them on the back.