One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.
With thousands of digerati from around the world descending on downtown Austin for the 2013 SXSW Interactive Conference, an annual meeting of "the brightest minds in emerging technology the international community have to offer," CNN is turning to Momentum Factor for cutting edge opinions about the technology and marketing world.
Jeff Stroud, former CEO at Private Quarters, DSA Board Member and Chairman of the DSA Strategic Planning Committee, has posted a fantastic feature article to his blog about the future of direct selling. His message of progressive and transparent thinking is spot on and should be required reading for any direct selling executive.
Amway reports that Russia is now fastest-growing market for direct selling entrepreneurs. The former communist country is one of the Ada-based company's biggest and most promising markets. Learn more in this article from mLIVE.
Momentum Factor Founder & CEO Jonathan Gilliam will be speaking again next month at the Direct Selling Symposium. The conference will be held in Salt Lake City, Utah, from February 20-22 and will feature a tour of Miche Bag.