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Social Media – Are You Planting Seeds or Picking Fruit?

Jonathan GilliamApril 1, 2013
One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.
CNN Covering 2013 SXSW Interactive via Momentum Factor

CNN Calls on Momentum Factor to Take Pulse of SXSW Interactive

Jonathan GilliamMarch 7, 2013
With thousands of digerati from around the world descending on downtown Austin for the 2013 SXSW Interactive Conference, an annual meeting of "the brightest minds in emerging technology the international community have to offer," CNN is turning to Momentum Factor for cutting edge opinions about the technology and marketing world.
Jeff Stroud Article on Direct Selling

Article – The Brutal Facts of Direct Selling’s Future

Jonathan GilliamFebruary 18, 2013
Jeff Stroud, former CEO at Private Quarters, DSA Board Member and Chairman of the DSA Strategic Planning Committee, has posted a fantastic feature article to his blog about the future of direct selling. His message of progressive and transparent thinking is spot on and should be required reading for any direct selling executive.
Herbalife Nutrition

Ack! Herbalife Pounded by Short Seller

Jonathan GilliamDecember 28, 2012
Corporate raider William Ackman has attacked a venerable direct selling company in Herbalife. Is this a threat to the entire direct sales industry?
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