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CEO Bob Steed reports Ariix was the front runner after an exhaustive search to find a new home for Trivani's 70,000 distributors.

In Direct Selling we know contests are a great way to keep the field engaged. The same applies in social media. The rise of social media in direct selling gives us amazing new avenues for quickly rolling out new contests and challenges in exciting, fun and cost-effective ways.

The Direct Selling Association (DSA) yesterday released its long anticipated figures, showing a slight increase in sales numbers coupled with a slight decrease in number of distributors over 2009.

Momentum Factor Founder & CEO Jonathan Gilliam has been invited to present in two different sessions at this year's Direct Selling Edge Conference in Las Vegas, NV from Sept. 22-23. His topics are Advanced Marketing Strategies and Social Media Marketing for Direct Selling Companies. Vegas conferences are always fun ... we hope to see you there!

Gen Y is already in the workplace and making life decisions. How will your company attract, motivate and keep them?

Google has announced another foray into social networking, and so far, reports are surprisingly good. No doubt it will not unseat the behemoth that is Facebook, but it is interesting in that Google seems to have thought out some of the most frustrating and time-wasting things about Facebook in order to solve them.

Booklet insert describes "The Ultimate Social Business Model" I thought I was dreaming this morning when I opened this morning's Wall Street Journal (WSJ) and out pops a wonderful sight - a Parade-style magazine chock-full of articles educating the business world about the promise of our industry.

Momentum Factor is off to Miami next week to attend the Direct Selling Association (DSA) 2011 Annual Conference

Former top earner essentially calls Ambit a pyramid scheme run by racist, sexist thugs. What do you think? Former distributor Nicole Gubin, said to be a top 10 earner at Ambit Energy, filed a $1B lawsuit in Brooklyn federal court accusing the Texas-based company of federal racketeering, fraud and unfair business practices.  The plaintiffs, Nicole Gubin and her company, BH Seven LLC, also brought claims of libel, defamation and harassment, according to BusinessForHome.org.

Here's a revolutionary thought: The direct selling industry invented social marketing.Yes, you were the first. Way back in the day, you learned to monetize “social currency” by enabling the sale of products to people through personal relationships. You are the analog version of social marketing. Let's call it Social Marketing “1.0”.