Blog

I sat in recently on a client's annual convention and it was a blast. Lots of energy and fun for this company that does a large amount of its business in places like China, Korea and Mexico. Which got me thinking, how can we capture all this excitement in far-flung countries via the social web, as we do in the US?

Looky here! This is the most incredible blog post you will ever read! It's going to revolutionize the industry!! lt's so stupendous we are running out of exclamation points!!! Are people skeptical about your products? Do they reject your product or promise out of hand? People are naturally averse to hype. In personal lives, in politics, and especially in network marketing.

What could be more discouraging than working all day to build trust and excitement about your company, then seeing your company bashed and its execs persecuted online? You will hear me say again and again that in our business, trust is everything, and in many cases that trust can be severed in an instant by […]

To click or not to click, that is the question.

It seems natural that companies whose primary driver is person-to-person relationships would have jumped on the social media bandwagon early on and embraced it, singing "hallelujah!" the whole way.

Momentum Factor's first client has me deep diving into what it is that keeps a customer happy and on board. It's a wonderful first project for my little firm and I am eager to deliver for this great network marketing company.

Like it or not, today's corporations - especially in network marketing - are in demand to serve as providers of information and entertainment as much as they are a product or service.

Spent a few days at the Social Commerce Summit 2010 in Austin recently. Lots of sharing, thinking and learning about the future of social media and its application to business and marketing.

My first real post to the new website! I suppose I should say something profound ...