Blog

MLM.com recently featured an original article from Scott Allen that provided great insight into strengthening online relationships.

The Momentum Factor team, including Founder & CEO Jonathan Gilliam, is excited to be back at this year's Direct Selling Association (DSA) Sales & Marketing Conference: Focus on the Field in Las Vegas from Dec. 9-11!

Momentum Factor's FieldWatch™ platform was recently featured in yet another Forrester Report: TechRadar™: Risk Management, 2015.

Our firm recently created an easy-to-use online tool to calculate the costs of negative search results.

Recently, Facebook announced it would be adding new “reaction buttons” to its commenting features. Though some jumped to the conclusion that this would be equivalent to a ‘dislike’ button, there was room left for interpretation about what exactly the buttons would do.

Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards the direct sales industry.

Move over, Trending Topics, and make way for "Moments" from Twitter. For now, this new feature is all being curated by Twitter and a few media partners, but in the future will be available for anyone to create, including direct sellers.

Every time a direct seller has an issue with the Federal Trade Commission (FTC), critics of the industry are quick to jump on it, hailing it as a step in the right direction towards shutting down multi-level marketing completely. They’ll say that it is finally being outed as an unsustainable business practice — that they’re all just pyramid schemes in disguise.

Kate Donovan has joined Momentum Factor, the leading digital firm for Direct Selling Companies, as its Director of Business Development.

In the wake of recent FTC actions, a new pattern of consumer protection action has emerged: companies who go too far in their marketing or give the appearance of an anti-consumer bias may be putting their companies at great risk.