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Our firm recently created an easy-to-use online tool to calculate the costs of negative search results.

Recently, Facebook announced it would be adding new “reaction buttons” to its commenting features. Though some jumped to the conclusion that this would be equivalent to a ‘dislike’ button, there was room left for interpretation about what exactly the buttons would do.

Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards the direct sales industry.

Move over, Trending Topics, and make way for "Moments" from Twitter. For now, this new feature is all being curated by Twitter and a few media partners, but in the future will be available for anyone to create, including direct sellers.

Every time a direct seller has an issue with the Federal Trade Commission (FTC), critics of the industry are quick to jump on it, hailing it as a step in the right direction towards shutting down multi-level marketing completely. They’ll say that it is finally being outed as an unsustainable business practice — that they’re all just pyramid schemes in disguise.

Kate Donovan has joined Momentum Factor, the leading digital firm for Direct Selling Companies, as its Director of Business Development.

In the wake of recent FTC actions, a new pattern of consumer protection action has emerged: companies who go too far in their marketing or give the appearance of an anti-consumer bias may be putting their companies at great risk.

Judge John J. Tuchi yesterday amended his temporary restraining order in the Vemma case – and it has HUGE ramifications for direct sellers. Join us on Tuesday, September 22 at 1 pm Central for a critical update webcast to discuss these important industry developments.

Mark Zuckerberg just announced in a public Q&A that Facebook is working on adding a new button to its commenting features. Though some have jumped to the conclusion that this will be equivalent to a “dislike” button, Zuckerberg left room for interpretation about what exactly the buttons will do.

The Reputation Institute recently published a report identifying the key trends driving reputation management for the next few years. While primarily focused on organizations whose brands are household names, the report does provide useful insight for direct sellers concerned about reputation (which they all should be).