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Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Facebook eases up on promotions and contest restrictions.

Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.

A recent story from Wired Magazine highlights direct selling and elevates it to its rightful place as innovative retail channel.

Check out this great article from Fortune Magazine about whether or not teens are abandoning Facebook. Facebook CEO Mark Zuckerburg says no — and the data suggests they are still well-engaged.

Overnight, the world's largest email provider - Gmail- changed the game for marketers with the introduction of Gmail Tabs.

Seventy-six percent of smaller direct selling companies saw growth in 2012, with an average retail sales increase of about 22 percent, according to findings from the recent DSA 2012 Growth & Outlook survey.

Momentum Factor's Jonathan Gilliam has been invited back to speak at the 2013 Direct Selling Symposium set for September 11 in Salt Lake City. His topic will cover how startup companies can leverage social media and online technologies to boost their recruitment, revenue and retentions while having more success at the early stages of building a company.

Wonder why your company's Facebook page isn't performing as well as it could be? Hard to know. Direct selling companies all have different ideas about what will "work" on Facebook and misconceptions abound. Here are six myths you should be aware of as you post to your Facebook account.