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A good lead generation program can help with recruitment, reward the field and protect your brand. But be careful about getting carried away with generating online leads.

What are some of the technology trends we can look forward to in events, and how can you embrace them for your direct selling company? Here are a few tools to be aware of now and into the future.

Momentum Factor is excited to announce its new online compliance service, FieldWatch. Combining state-of-the-art information technology tools with the focused application of expert skills, FieldWatch finds information posted online in many different social channels as well as through basic search.

A direct selling start-up founded by six well-known industry veterans, Minerva Worldwide, fuses online marketing and word-of-mouth while aiming to create a premier online destination for diet, health and beauty.

I recently overheard some nasty talk from a direct selling supplier about another consultant in our industry. It was pretty aggressive, and I was taken aback, mainly because I knew it to be wholly untrue. Not long after, a supplier friend tells me that every time they present at a conference, their competitor attends, furiously taking notes before running to post their tips and advice on their own website. Wow!

Momentum Factor Founder & CEO Jonathan Gilliam has been selected to present at next month's Direct Selling Association (DSA) BeConnected Conference in Las Vegas, Nevada.

A prospective social media client asked me this week, "how much do you tweet?" My response? Having high popularity scores and constant tweeting does not mean one is effective at the BUSINESS of social media.

Momentum Factor is proud to announce our sponsorship of the 2011 Direct Selling CxO Summit - titled "New World, New Rules." The event takes place on Wednesday, November 9, 2011, from 10:30am - 4:00pm CST in Dallas, Texas.

Trivani CEO Bob Steed reports Ariix was the front runner after an exhaustive search to find a new home for Trivani's 70,000 distributors.

The rise of social media in direct selling gives us amazing new avenues for quickly rolling out new social media contests and challenges in exciting, fun and cost-effective ways.