FTC - Federal Trade Commission and Influencer Marketing

FTC Releases Updated Guidance on Multi-Level Marketing

Jonathan Gilliam
May 2, 2024
On Wednesday, May 1, the FTC staff released updated business guidance for multi-level marketing, which revises previous guidance from 2018. Read this article from Kelley Drye to learn more.
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
Neora wins case against FTC.

Neora Wins Case Against FTC

Jonathan Gilliam
September 28, 2023
In an important regulatory decision for the direct selling industry, Neora has won its case against the FTC. Read the full press release here.
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Penalty Offense Notices for Product Claims to Nearly 700 Companies

Jonathan Gilliam
April 14, 2023
The FTC has sent new penalty offense notices to 670 companies regarding product claims substantiation as of April 13. These notices warned companies, including some direct sellers, that a failure to substantiate product claims could result in civil penalties in excess of $50,000. Check out this article from Kelley Drye to learn more.
FTC - JD Supra Article

Article – FTC Earnings Claims Lawsuit Results in Large Civil Penalties

Jonathan Gilliam
January 18, 2023
An FTC lawsuit against an investment advising company for deceptive money-making opportunities and earnings claims has resulted in the company having to refund millions of dollars to consumers and also pay a significant civil penalty. This enforcement result is significant as it's the first time that the FTC has collected civil penalties related to the Notice of Penalty Offenses regarding money making opportunities that was sent to hundreds of companies, including direct sellers, last October. Check out this article from JD Supra to learn more.
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