FTC - Federal Trade Commission and Influencer Marketing

Article – Federal Trade Commission Finds New Avenues to Counter Section 13(b) Decision

Jonathan Gilliam
June 10, 2021
Although the Federal Trade Commission (FTC) was dealt a blow from the Supreme Court's ruling on Section 13(b), the commission is not sitting idle following the decision. Instead, the FTC has gone on the offensive with new measures in order to obtain monetary relief for perceived consumer injury. Read more about their efforts in this article from KelleyDrye.
FTC Rulemaking Group - Social Selling News Article

Article – FTC Announces New Rulemaking Group

Jonathan Gilliam
April 7, 2021
The FTC has announced that the agency is creating a new and dedicated “rulemaking group,” a move that would strengthen the FTC's ability to invoke civil penalties outside its historical use of 13(b).
Direct Selling Self-Regulatory Council

Press Release – DSSRC Issues New Guidance on Earnings Claims for Direct Sellers

Jonathan Gilliam
July 9, 2020
BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards.
FTC Headquarters

Press Release – Second Round of FTC Warning Letters Hits Direct Sellers

Jonathan Gilliam
June 5, 2020
Once again, the Federal Trade Commission (FTC) has sent out a round of letters to a new list of MLM companies warning them to stop their field from posting that their products can cure the Novel Coronavirus/ SARS-CoV2.They are giving the companies 48 hours to prove they have put actions into place to address their concerns. These posts include mentions of eliminating vaccines, boosting immunity, using a stimulus check to make more money, and much more.
FTC COVID-19 Warning Letters

Press Release – FTC Sends Warning Letters to Multi-Level Marketers Regarding Health and Earnings Claims Related to Coronavirus

Jonathan Gilliam
April 24, 2020
The Federal Trade Commission (FTC) today announced it has sent 10 letters warning multi-level marketing companies (MLMs) to remove and address claims that they or their participants are making about their products’ ability to treat or prevent coronavirus disease or about the earnings people who have recently lost income can make, or both.
Letter from the CEO - Jonathan Gilliam

Letter from the CEO – Compliance Never Rests

Jonathan Gilliam
March 27, 2020
In the past weeks we’ve all been flooded with emails and scary news, much of it causing angst and confusion. Yes, this is pretty awful. But we will get through it. We will be temporarily banged up, but we will definitely get through it, together.
Wave - Momentum Factor Colors - Light Blue, Light Orange, Dark Blue - Footer Momentum Factor
CHAT WITH US