FTC - Federal Trade Commission and Influencer Marketing

FTC Releases Updated Guidance on Multi-Level Marketing

Jonathan Gilliam
May 2, 2024
On Wednesday, May 1, the FTC staff released updated business guidance for multi-level marketing, which revises previous guidance from 2018. Read this article from Kelley Drye to learn more.
FieldWatch Newsletter - Q2 Edition for 2024 has been released and is available for FieldWatchers.

Check Your Inbox for the Latest FieldWatch Newsletter

Mike Forcucci
April 25, 2024
Calling all FieldWatchers! Check your email for the latest edition of the FieldWatch Newsletter. Full of the essential news and insights for FieldWatch clients everywhere, this digital newsletter is never one to miss.
FieldWatch Referrals - Help Us Help Everyone!

Make a FieldWatch Referral & Take Home $1,000!

Mike Forcucci
April 10, 2024
Attention FieldWatchers ... we want your referrals! If you are a current customer and can refer a new client to FieldWatch, we will provide you with $1,000 gift card and save your referral friend 15% off implementation.
Momentum Factor Newsletter for Q1 of 2024 is hitting inboxes.

The First Momo Newsletter of 2024 is Out Now

Mike Forcucci
March 28, 2024
The initial Momentum Factor Social Selling Update Quarterly Newsletter of 2024 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
FieldWatch Newsletter - Q1 Edition for 2024 is now available!

First FieldWatch Newsletter of 2024 is Out Now

Mike Forcucci
January 25, 2024
Calling all FieldWatchers! Check your inboxes for the first FieldWatch™ Newsletter of 2024. Full of the latest news and insights for FieldWatch clients everywhere, this digital newsletter is never one to miss!
Compliance Training is the Ultimate Path to Risk Mitigation

Compliance Training: Future-Proofing Your Risk

Jonathan Gilliam
December 12, 2023
It can be demoralizing to have compliance constantly reaching out to correct claims that a seller assumed were just fine. Yes, monitoring is essential as you do not want your field to be easy target for regulators to put your company at risk.  So how do you monitor, keep the field happy and prevent future infractions at the same time? The answer is education through compliance training.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Sends Warning Letters to Influencers Regarding Improper Social Posts

Jonathan Gilliam
November 17, 2023
The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
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