FTC - Federal Trade Commission and Influencer Marketing

FTC Releases Updated Guidance on Multi-Level Marketing

Jonathan Gilliam
May 2, 2024
On Wednesday, May 1, the FTC staff released updated business guidance for multi-level marketing, which revises previous guidance from 2018. Read this article from Kelley Drye to learn more.
Momentum Factor Newsletter for Q1 of 2024 is hitting inboxes.

The First Momo Newsletter of 2024 is Out Now

Mike Forcucci
March 28, 2024
The initial Momentum Factor Social Selling Update Quarterly Newsletter of 2024 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
Social Selling: The Way Forward for Business

Social Selling: The Future of Connection & Business

Jonathan Gilliam
March 28, 2024
With the expansion of culture through social media in just the last 10 years, social selling is no longer a young person’s game. It is now almost a requirement for every direct selling company to harness the power of social media selling and pave the way to creating meaningful digital connections in order to be successful. 
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
Momentum Factor sponsoring and attending the Spring 2024 DSU Event in Irving, Texas, from April 2-4.

Momentum Factor Sponsoring & Attending DSU Spring 2024

Mike Forcucci
March 12, 2024
Momentum Factor is excited to once again be sponsoring and attending the Spring 2024 DSU Event being held in Irving, Texas, from April 2-4. This immersive event experience will feature game-changing insights and takeaways, exclusive recognition, networking and more!
Thank you to all of the attendees, speakers and sponsors of the 2024 DSLC Summit in Austin, Texas.

Another DSLC Summit in the Books!

Mike Forcucci
March 4, 2024
The 2024 DSLC Summit at the JW Marriott Austin has come to a close. This important industry event featured 55 speakers presenting on 18 critical topics to provide key insights for every direct selling CEO, executive, compliance professional, and legal representative in attendance.
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