Following a public comment period (beginning in May of 2022) for proposed changes to its current Endorsement Guides, the FTC has announced updated Advertising Guides to combat deceptive reviews and endorsements in order to protect consumers.

The second Momentum Factor Social Selling Update Quarterly Newsletter of 2023 is out now! Don't miss out on all of the professional news and insights for the direct selling executive.

As part of the headline feature story in latest edition of Social Selling News, the FTC has submitted a Notice of Supplemental Authority to the U.S. District Court in the Neora trial.

Momentum Factor Founder & CEO Jonathan Gilliam will be featured along with Donnelly McDowell of Kelley Drye & Warren LLP in an SSN Webinar - The FTC's Recent Anti-Pyramid Case Win: "What Direct Sellers Should Know." This important industry discussion will take place at 1 pm Central on July 12 and will be hosted by SSN Publisher David Bland.

Now's your chance to watch Naxum's Direct Selling Executive Forum featuring Momentum Factor's own Travis Wilson. Co-Hosted by Naxum's Ben Dixon and Gaelle Ansaldo, this industry discussion centers around keys for creating a compliant direct selling culture.

In case you missed it, you can now watch the full PDMI webinar from May 2 featuring Momentum Factor's own Travis Wilson. During this in-depth webinar, Wilson along with other experts in ecommerce, legal and compliance discuss the impact of proposed changes to the FTC's Negative Option Rule.

The FTC has sent new penalty offense notices to 670 companies regarding product claims substantiation as of April 13. These notices warned companies, including some direct sellers, that a failure to substantiate product claims could result in civil penalties in excess of $50,000. Check out this article from Kelley Drye to learn more.

Momentum Factor will be sponsoring the inaugural Gratitude Invitational Golf Tournament on Thursday, May 11, at the Thanksgiving Point Golf Club in Lehi, Utah! We hope to see you there.

The very first Momentum Factor Social Selling Update Quarterly Newsletter for 2023 is now available! Don't miss out on all of the professional news and insights for the direct selling executive.

Momentum Factor is excited to be sponsoring and attending DSU 2023 from April 18-20 at the Omni Hotel in Frisco, Texas. We hope to see you there!