As social media has become more and more a part of our daily lives, direct sellers have applied their relationship-building skills to these channels in order to expand their customer connections and pivot towards a new e-commerce strategy: social selling.
More than two months after news broke of a potential settlement, Friday marked the release of the FTC’s Final Order against Vemma and founder BK Boreyko. Despite some exacting standards, Vemma’s ability to conduct business remains intact.
The sixteen month long lawsuit between the Federal Trade Commission and Vemma Nutrition Company has come to a negotiated resolution under terms which will allow Vemma to continue operating its business under restrictions similar to those contained in a federal court preliminary injunction entered against the company last September
The Reputation Institute recently published a report identifying the key trends driving reputation management for the next few years. While primarily focused on organizations whose brands are household names, the report does provide useful insight for direct sellers concerned about reputation (which they all should be).
If the field organization is well-trained and well-motivated, this is a true strength on the company’s side. From time to time, though, I ask myself if companies focus too much on the field at the cost of sacrificing the home office.
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer below from Momentum Factor's Director of Risk Mitigation Scott Allen for executives interested in improving their performance by implementing strong online reputation defense strategies.