Social Media Applications

Post-Pandemic Social Selling Spurs New Opportunities & Challenges

Jonathan GilliamSeptember 21, 2021
As social media has become more and more a part of our daily lives, direct sellers have applied their relationship-building skills to these channels in order to expand their customer connections and pivot towards a new e-commerce strategy: social selling.
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Guest Post: Vemma Lives to Play Another Day

Jonathan GilliamDecember 20, 2016
The sixteen month long lawsuit between the Federal Trade Commission and Vemma Nutrition Company has come to a negotiated resolution under terms which will allow Vemma to continue operating its business under restrictions similar to those contained in a federal court preliminary injunction entered against the company last September
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Guest Post: 10 Reputation Management Trends Direct Sellers Need to Know [Scott Allen]

Jonathan GilliamAugust 26, 2015
The Reputation Institute recently published a report identifying the key trends driving reputation management for the next few years. While primarily focused on organizations whose brands are household names, the report does provide useful insight for direct sellers concerned about reputation (which they all should be).
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Online Reputation Defense – A Primer for Executives

Jonathan GilliamJanuary 13, 2015
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer below from Momentum Factor's Director of Risk Mitigation Scott Allen for executives interested in improving their performance by implementing strong online reputation defense strategies.
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