One of the most challenging issues facing direct sellers today is the advent of the unauthorized Amazon seller. From former distributors who post their products for sale to larger aggregators who deliberately buy up product and offer them at a discount in their own “Amazon stores”, many direct selling companies struggle daily with this competitive menace.
As we approach the deadline for putting GDPR compliance in place, our team at Momentum Factor is receiving more questions about our interpretation of the regs, what we’re doing about it, and what our clientele can do to protect against regulatory risk in the EU.
Google is the front door to your business. Are you keeping it safe from intruders? Go ahead, Google the name of your company now. I’ll wait.
With direct sales continuing to move toward more of an online model, it’s never been more important to protect your company’s reputation online. However, before even looking at the results page, what words follow your brand name in the auto-suggested results? Do the words “scam” or “pyramid” or “lawsuit” appear anywhere?