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What is the future of social selling? It's all about being "Real".

Authenticity-Based Social: The Next Frontier of Social Selling

Jonathan GilliamDecember 13, 2022
With the proliferation and popularity of video apps like TikTok and the rise of influencer marketing, social selling is everywhere. Even so, despite the convenience and ingenuity of this brand of marketing, it’s still unclear whether your product will stand out in the endless sea of advertisements that is the current social media scape. Even so, there are new platforms on the horizon that look a little different and seem to beckon the next frontier of social selling.
2022 DSA Legal & Regulatory Seminar - Jonathan Gilliam Panel Session Host

Jonathan Gilliam to Host Panel at 2022 DSA Legal & Regulatory Seminar

Mike ForcucciAugust 23, 2022
Momentum Factor Founder & CEO Jonathan Gilliam will be hosting a panel session at the upcoming 2022 DSA Legal & Regulatory Seminar from Sept. 21-23 in Washington, D.C. His panel, which will be held from 1-2 pm Eastern on Thursday, Sept. 22, will cover the DSA's recently released Compliance Officers Handbook.
Digital Influencer utilizing social selling

Risk & The Rise of the Digital Influencer

Jonathan GilliamJune 21, 2022
You may have thought to yourself, “it seems like just about anyone can be an influencer these days,” and you’d be correct. Young people are finding it easier than ever to monetize the now-marketable skill of content creation. The transition from long-form to short-form content created a higher demand for more content, and thus more digital content creators. 
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