A report published by the American Enterprise Institute (AEI) delved into efforts by the FTC to speed up decision-making processes through the establishment of rulemaking frameworks with less public input and more political control. AEI recently held a panel discussion with former FTC leaders to discuss the findings of the report and the direction of the current commission.
The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.
With the Alvaro Bedoya appointment swinging the majority back in her favor at the FTC, Chair Lina Khan is looking to push off early setbacks and now utilize every tool at the commission's disposal to protect consumers from anticompetitive behavior and deceptive practices according to an article from The Washington Post.
Looking to update its existing set of endorsement guidelines for businesses, the FTC is proposing to increase its enforcement of fake reviews and other forms of misleading advertising according to this recent article from Forbes.
In a combination of moves, the U.S. Senate has not only broken the partisan deadlock at the FTC by approving the nomination of Alvaro M. Bodoya, but has also seen its commerce committee push forward a bill that would restore the FTC's consumer refund power.
The U.S. Senate has moved ever closer to approving nominees to both the FTC and FCC which would break the current partisan deadlocks in both agencies. This is major news as these nominations could shift the regulatory direction of both commissions moving forward. Learn more in this article from the Washington Post.
The FDA and FTC continue their crack down on COVID-19 related product claims. According to an article from The National Law Review, these two regulatory bodies have now jointly issued warning letters regarding such claims to multiple CBD companies.
As we move toward the end of the first quarter of 2022, the FTC is not waning in its enforcement when it comes to misleading COVID-19 claims. In this recent article from Winston & Strawn, the commission's focus in this area is noted and the need for direct sales companies to implement systems for identifying misleading claims is emphasized.