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A Primer for Direct Selling Executives on How to Defend Online Reputation

Online Reputation Defense – A Primer for Executives

Jonathan GilliamJanuary 13, 2015
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.
Brand Protection through Domain Strategy

Protecting Your Brand Online – Domain Strategy

Jonathan GilliamFebruary 13, 2014
You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.
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Is Wikipedia Putting Your Reputation in Your Competitors’ Hands?

Jonathan GilliamNovember 14, 2013
Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.
Social Media Platform Logos

Want to Know Your Social Media’s True Value?

Jonathan GilliamSeptember 18, 2013
Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.
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