Category: Online Reputation Management

Instagram & Insta-Spam - Is Your Reputation at Risk

Can Instagram Stop Insta-Spam?

Jonathan Gilliam
July 2, 2015
Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.
A Primer for Direct Selling Executives on How to Defend Online Reputation

Online Reputation Defense – A Primer for Executives

Jonathan Gilliam
January 13, 2015
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.
Brand Protection through Domain Strategy

Protecting Your Brand Online – Domain Strategy

Jonathan Gilliam
February 13, 2014
You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.
Wikipedia Logo

Is Wikipedia Putting Your Reputation in Your Competitors’ Hands?

Jonathan Gilliam
November 14, 2013
Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.
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