The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
Neora's win over the FTC on September 28, 2023, was a landmark decision for the direct selling industry. And while there were many factors and reasons that allowed Neora to come out on top of this arduous court battle. we are proud to say that FieldWatch™ and its ability to provide effective compliance monitoring played an important part in the decision.
Momentum Factor Director of Business Development Travis Wilson will be hosting a panel session at the upcoming 2023 Direct Selling Association (DSA) Legal & Regulatory Seminar from Sept. 20-22 in Washington, D.C.
Register today for the July 12th SSN Webinar - The FTC's Recent Anti-Pyramid Case Win: "What Direct Sellers Should Know," featuring Momentum Factor Founder & CEO Jonathan Gilliam and Donnelly McDowell of Kelley Drye & Warren LLP. This important industry discussion will take place at 1 pm Central on July 12 and will be hosted by SSN Publisher David Bland.
One day after releasing updated Advertising Guides to combat deceptive reviews and endorsements, the FTC has announced a proposed rule to ban fake reviews and testimonials. This marks yet another action taken by the Commission to prevent deceptive advertising practices and protect consumers.
Following a public comment period (beginning in May of 2022) for proposed changes to its current Endorsement Guides, the FTC has announced updated Advertising Guides to combat deceptive reviews and endorsements in order to protect consumers.