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FTC - Protecting America's Consumers - Protecting America's Consumers

FTC Sends Warning Letters to Influencers Regarding Improper Social Posts

Jonathan GilliamNovember 17, 2023
The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
Momentum Factor Newsletter for Q3 of 2023 is available now!

The Latest Momentum Factor Newsletter is Out

Mike ForcucciSeptember 28, 2023
The third Momentum Factor Social Selling Update Quarterly Newsletter of 2023 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
Momentum Factor Newsletter for Q2 of 2023 is now available.

The Next Momentum Factor Newsletter Has Arrived!

Mike ForcucciJune 27, 2023
The second Momentum Factor Social Selling Update Quarterly Newsletter of 2023 is out now! Don't miss out on all of the professional news and insights for the direct selling executive.
Momentum Factor Newsletter for Q1 of 2023 is hitting inboxes.

The First Momentum Factor Newsletter of 2023 is Out Now!

Mike ForcucciMarch 23, 2023
The very first Momentum Factor Social Selling Update Quarterly Newsletter for 2023 is now available! Don't miss out on all of the professional news and insights for the direct selling executive.
Momentum Factor Newsletter now available for Q4 of 2022.

Don’t Miss the Last Momentum Factor Newsletter of 2022!

Mike ForcucciDecember 13, 2022
The fourth and final Momentum Factor Social Selling Update Quarterly Newsletter for 2022 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
What is the future of social selling? It's all about being "Real".

Authenticity-Based Social: The Next Frontier of Social Selling

Jonathan GilliamDecember 13, 2022
With the proliferation and popularity of video apps like TikTok and the rise of influencer marketing, social selling is everywhere. Even so, despite the convenience and ingenuity of this brand of marketing, it’s still unclear whether your product will stand out in the endless sea of advertisements that is the current social media scape. Even so, there are new platforms on the horizon that look a little different and seem to beckon the next frontier of social selling.
Momentum Factor Newsletter released for Q3 of 2022

Catch the Latest Momentum Factor Newsletter!

Mike ForcucciSeptember 27, 2022
The third Momentum Factor Social Selling Update Quarterly Newsletter of 2022 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
Momentum Factor Newsletter released for Q2 of 2022

Our Latest Newsletter is Now Available!

Mike ForcucciJune 21, 2022
The second Momentum Factor Social Selling Update Quarterly Newsletter of 2022 is hitting inboxes now! Don't miss out on all of the professional news and insights for the direct selling executive.
Digital Influencer utilizing social selling with sponsored content

Risk & The Rise of the Digital Influencer

Jonathan GilliamJune 21, 2022
You may have thought to yourself, “it seems like just about anyone can be an influencer these days,” and you’d be correct. Young people are finding it easier than ever to monetize the now-marketable skill of content creation. The transition from long-form to short-form content created a higher demand for more content, and thus more digital content creators. 
Momentum Factor Newsletter released for Q1 of 2022

Our Latest Momentum Factor Newsletter is Out Now!

Mike ForcucciMarch 15, 2022
The first 2022 edition of Momentum Factor's Social Selling Update Quarterly Newsletter is hitting inboxes today! Don't miss out on all of the professional news and insights for the direct selling executive.
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