Category: Social Selling

Move over, Trending Topics, and make way for "Moments" from Twitter. For now, this new feature is all being curated by Twitter and a few media partners, but in the future will be available for anyone to create, including direct sellers.

Mark Zuckerberg just announced in a public Q&A that Facebook is working on adding a new button to its commenting features. Though some have jumped to the conclusion that this will be equivalent to a “dislike” button, Zuckerberg left room for interpretation about what exactly the buttons will do.

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.

The following is an excerpt discussing the importance of social media from Momentum Factor Founder & CEO Jonathan Gilliam's book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. 

Mark your calendars and plan to join the Momentum Factor team at this year's DSA BeConnected Conference in Plano, Texas on December 4-5, 2014 - where Founder & CEO Jonathan Gilliam will be speaking!

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)

Is your Facebook page a hunting ground for disgruntled reps or competitors? Here's our simple fix.

Advances in email software can help you learn more of what works, so you can do less of what doesn't.

Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.