Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.

The following is an excerpt discussing the importance of social media from Momentum Factor Founder & CEO Jonathan Gilliam's book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. 

Mark your calendars and plan to join the Momentum Factor team at this year's DSA BeConnected Conference in Plano, Texas on December 4-5, 2014 - where Founder & CEO Jonathan Gilliam will be speaking!

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)

Is your Facebook page a hunting ground for disgruntled reps or competitors? Here's our simple fix.

Advances in email software can help you learn more of what works, so you can do less of what doesn't.

Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Facebook eases up on promotions and contest restrictions.

Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.