Category: Social Selling

Facebook Groups

Caution When Using Facebook Groups to Connect Your Field

Jonathan Gilliam
August 19, 2013
Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.
Facebook - Fortune Magazine Article

Article – Are Teens Fleeing Facebook or Not?

Jonathan Gilliam
August 4, 2013
Check out this great article from Fortune Magazine about whether or not teens are abandoning Facebook. Facebook CEO Mark Zuckerburg says no — and the data suggests they are still well-engaged.
Facebook Myths

6 Facebook Mythbusters for Direct Sellers

Jonathan Gilliam
July 8, 2013
Wonder why your company's Facebook page isn't performing as well as it could be? Hard to know. Direct selling companies all have different ideas about what will "work" on Facebook and misconceptions abound. Here are six myths you should be aware of as you post to your Facebook account.
Facebook Hashtags

Article – Get Ready for a Million #sillyhashtags on Facebook

Jonathan Gilliam
June 13, 2013
Facebook has announced it will finally be adding Hashtags to its system to help users discover and jump to conversations more quickly and easily. With this new addition, users will be able to use important keywords and phrases that relate to their post topics and allow them to reach broader audiences. With every post, a user will be able to expand the reach of their posts, statuses, and digital circles, which will make for an even bigger, better, and broader digital landscape.
Momentum Factor opens European offices

Momentum Factor Announces Opening of European Offices

Jonathan Gilliam
June 10, 2013
Momentum Factor has partnered with well-known direct-selling executive Jamie Stewart to form a new UK-based social media and online marketing services firm, Momentum Factor (Europe), Ltd. This will serve as Momentum Factor's European offices.
SmartStart Social from Momentum Factor for Direct Selling Startups

Introducing SmartStart Social for Startup Direct Sellers from Momentum Factor

Jonathan Gilliam
April 28, 2013
You already know Momentum Facor as a firm that can turn-key manage your social media presence, beautifully and with real results. Now, our team is offering a comprehensive strategy, coaching and execution program to create and maintain a world-class social presence and maximize return on your investment, all at a startup-friendly price! Introducing SmartStart Social.
Social Media Platform Logos

Social Media – Are You Planting Seeds or Picking Fruit?

Jonathan Gilliam
April 1, 2013
One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.
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