So, you've spent a good hour perfecting a funny post that may just go viral. You polish it up one last time, hit "share" and then ... nothing. No comments or shares or even likes. Don't worry, it's not you (well, not all you.) Posting something to your peeps doesn’t guarantee they'll ever see it, even if they would have loved it. This is because Facebook's software establishes relevancy, person by person, to each and everything you do.

With all the upline and downline messages, event flyers, congrats, alerts, news and promotions your distributors receive, it's a wonder there's time for anyone to sell. Most email gets scanned and trashed, with only a few select messages worthy of reading. Your email needs to be one that shines through the clutter.

Last week. a friend's Facebook account was hijacked. While he was traveling, the criminals who overtook his account immediately launched a well-known money scam in an attempt to extract money from his friends. Fortunately, his friends alerted him, and it was quickly reported it to Facebook, who disabled his account the next day.

I sat in recently on a client's annual convention and it was a blast. Lots of energy and fun for this company that does a large amount of its business in places like China, Korea and Mexico. Which got me thinking, how can we capture all this excitement in far-flung countries via the social web, as we do in the US? Believe it or not, millions of people outside the US are using social media, and a large number of them aren't using it the same way we are.

Are people skeptical about your products? Do they reject your product or promise out of hand? People are naturally averse to hype. In personal lives, in politics, and especially in network marketing. Perhaps it's the industry's larger-than-life personalities or maybe an unfounded fear that if we don't scream about something it won't be heard.

It seems natural that companies whose primary driver is person-to-person relationships would have jumped on the social media bandwagon early on and embraced it, singing "hallelujah!" the whole way. You would think. Network marketing companies have been too slow to adopt social and have been left behind by many other more progressive consumer industries.

Momentum Factor Founder & CEO Jonathan Gilliam recently spent a few days at the 2010 Social Commerce Summit in Austin when he was the CMO of Evolv Health. The summit included lots of sharing, thinking and learning about the future of social media and its application to business and marketing.

Well, I'll spare you the entertaining, quippy post (that will come later, of course) and just say thank you to those of you who have supported me this year and especially as I launched Momentum Factor.