Category: Affiliate Marketing

FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Sends Warning Letters to Influencers Regarding Improper Social Posts

Jonathan Gilliam
November 17, 2023
The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Announces Proposed Rule Banning Fake Reviews & Testimonials

Jonathan Gilliam
June 30, 2023
One day after releasing updated Advertising Guides to combat deceptive reviews and endorsements, the FTC has announced a proposed rule to ban fake reviews and testimonials. This marks yet another action taken by the Commission to prevent deceptive advertising practices and protect consumers.
PDMI Webinar featuring Momentum Factor's Travis Wilson on FTC Negative Option Rule.

Watch PDMI Webinar on FTC’s Negative Option Rule featuring Travis Wilson

Mike Forcucci
May 15, 2023
In case you missed it, you can now watch the full PDMI webinar from May 2 featuring Momentum Factor's own Travis Wilson. During this in-depth webinar, Wilson along with other experts in ecommerce, legal and compliance discuss the impact of proposed changes to the FTC's Negative Option Rule.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Publishes Inflation-Adjusted Civil Penalties for 2023

Jonathan Gilliam
February 15, 2023
In case you missed it with the start of the new year, the FTC has published inflation-adjusted civil penalty amounts for violations in 2023. As a result, many companies can now expect to pay up to $50,120 per violation.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC to Host Public Forum on Proposed Rule to Ban Noncompetes

Jonathan Gilliam
February 6, 2023
The FTC has announced that it will hold a public forum on Thursday, February 16 to examine the commission's proposed rule to ban noncompete clauses. For full details, continue reading the full announcement here.
FTC - JD Supra Article

FTC Earnings Claims Lawsuit Results in Large Civil Penalties

Jonathan Gilliam
January 18, 2023
An FTC lawsuit against an investment advising company for deceptive money-making opportunities and earnings claims has resulted in the company having to refund millions of dollars to consumers and also pay a significant civil penalty. This enforcement result is significant as it's the first time that the FTC has collected civil penalties related to the Notice of Penalty Offenses regarding money making opportunities that was sent to hundreds of companies, including direct sellers, last October. Check out this article from JD Supra to learn more.
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