Category: Momentum Factor

Momentum Factor's first client has me deep diving into what it is that keeps a customer happy and on board. The network marketing business is world-class at adding customers and distributors - we build a base faster and more profitably than most consumer businesses. However, we are just as good at losing them, with an average churn of 75% in 90 days.

Like it or not, today's corporations - especially in network marketing - are in demand to serve as providers of information and entertainment as much as they are a product or service.

Momentum Factor Founder & CEO Jonathan Gilliam recently spent a few days at the 2010 Social Commerce Summit in Austin when he was the CMO of Evolv Health. The summit included lots of sharing, thinking and learning about the future of social media and its application to business and marketing.

Well, I'll spare you the entertaining, quippy post (that will come later, of course) and just say thank you to those of you who have supported me this year and especially as I launched Momentum Factor.