Direct Selling Association (DSA) Survey Results

DSA Survey: Fewer Sellers, Selling More

Overall Distributors Down Slightly; Retail Sales per Direct Seller Up 2.7 Percent

On August 18, the Direct Selling Association (DSA) released its long-anticipated industry survey figures, showing a slight increase in sales numbers coupled with a slight decrease in number of distributors over 2009.

Here are a few noteworthy insights that are of interest from the survey:

  • More full-timers: Direct Sellers who state they work on their business full time are up from 7.5% in 2009 to 8.9% in 2010.
  • Auto ship strategies declined sharply, to 2008 levels.
  • Appealing more to men? The percentage of males entering the field are up (18.2%), while females are slightly down (81.8%).
  • Trending up: Home & Family Care, Wellness, Services, Clothing & Accessories, Party Plans
  • A bit flat: Personal Care, Leisure & Educational, Person-to-Person
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