by Jonathan Gilliam, Momentum Factor

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose …)

Well, a new study tracks the performance of all major social channels based on length of update. And it’s shorter than you think.

There, short ‘n sweet. 🙂

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