Momentum Factor Founder & CEO Jonathan Gilliam recently spent a few days at the 2010 Social Commerce Summit in Austin when he was the CMO of Evolv Health. The summit included lots of sharing, thinking and learning about the future of social media and its application to business and marketing. The event was packed with C-Level execs of major Fortune 500 brands, included Dell, Anthropologie, Best Buy, Google, USAA, Intuit, HP, Macy’s, Samsung, Adidas, Nike, Crate and Barrel, and many more.
“I learned that consumers have never been so powerful, nor so connected, and about the value of user-generated content,” said Gilliam. “I came away in awe of how marketing has radically changed in just the past few years, and the changes yet to come.”
Check out Gilliam’s interview during the summit below on Evlov Health’s Facebook success.
(Note: This post originally appeared in “Business Developments” Blog May 2010)