Momentum Factor Founder & CEO Jonathan Gilliam will be speaking again next month at the Direct Selling Symposium. This promises to be an exciting and informative event for early-stage direct selling companies as well as traditional retail businesses adding or switching to direct selling, or anyone thinking about starting a company in the model. The conference will be held in Salt Lake City, Utah, from February 20-22.
Of note, the featured tour this time will be Miche Bag. Miche began with every intention of being the next great kiosk company in every mall across America. Over its short 5½ year history, Miche evolved its wholesale manufacturing business model by working with distributors, retailers, home shopping networks, direct TV marketing, tradeshows, and home parties.
Miche eventually found its place and future in home parties. With sales growth from $200,000 in its first year to over $80 million in just five years is in no small part a direct result of this ‘unplanned’ avenue of distribution.
The tour will be hosted by Jayma Woods, Executive Vice President of Domestic Distribution for Miche Bag, who has been with the company since the beginning and has held several key roles at the company.
The tour will be held on February 20, the day before the symposium. It is an optional event, and space is limited, so be sure to add “Optional Company Tour” when you register. This promises to be an exciting and informative event for everyone, especially for home party plan companies and traditional retail businesses adding or switching to a direct selling model.