Spent a few days at the Social Commerce Summit 2010 in Austin recently. Lots of sharing, thinking and learning about the future of social media and its application to business and marketing.
The room was packed with C-Level execs of major Fortune 500 brands, included Dell, Anthropologie, Best Buy, Google, USAA, Intuit, HP, Macy’s, Samsung, Adidas, Nike, Crate and Barrel, and many more. I was amazed at the level of talent in the room.
Here I learned that consumers have never been so powerful, nor so connected, and about the value of user-generated content. I came away in awe of how marketing has radically changed in just the past few years, and the changes yet to come.
(Note: This post originally appeared in “Business Developments” Blog May 2010)