Jonathan Gilliam to be featured panelist during 2015 DSA Sales & Marketing Conference
The Momentum Factor team is excited to be taking part in this year’s Direct Selling Association (DSA) Sales & Marketing Conference: Focus on The Field in Las Vegas from Dec. 9-11!
Our Founder & CEO Jonathan Gilliam will be speaking alongside Joseph Aquilina (Direct Selling Association) and Saul Speirs (Young Living) about brand protection and risk reduction during the event. Here is a brief synopsis of their session:
Session: Is Your Company a Hashtag away from a Regulatory Warning? (Thursday, Dec. 10 from 1:30-2:30 pm)
- Jonathan Gilliam, Founder & CEO, Momentum Factor
- Joseph Aquilina, Attorney, Direct Selling Association
- Saul Speirs, Associate General Counsel, Young Living
The incredible rise of social media means brand messaging and regulatory compliance are now critical issues. While many companies have done terrific work to educate, train and monitor their field, sales and marketing professionals continue to struggle to contain rogue messages and reduce exposure. Don’t recreate the wheel! Come learn the latest best practices to help your company protect its brand, reduce risk and improve marketing effectiveness.