Momentum Factor’s Jonathan Gilliam to Present on “Tapping the Hispanic Market” at DSA BeConnected

Mark your calendars and plan to join the Momentum Factor team at this year’s Direct Selling Association (DSA) BeConnected Conference in Plano, Texas on December 4-5, 2014!

Momentum Factor Founder & CEO Jonathan Gilliam will be presenting in special session on how direct selling companies can tap the Hispanic markets with robust social media practices. Check out descriptions for both the conference and Gilliam’s session below.

DSA BeConnected Conference:

This December’s Gamechanger Be Connected Conference will change more than just your game. Get ready to change everything about your conference-going experience.

This annual back-by-popular-demand conference brings together the best communications, marketing and field development minds in the industry to learn from each other creative, inspiring and innovative new ways to increase the two most important metrics you measure: your sales and your salesforce size.

This year’s Conference will focus on the strategies and tactics direct selling companies are using to re-envision their communications and marketing efforts. Whether you’re focused on innovative ways to professionalize your field, fresh tactics to increase your salesforce size, bold new efforts to enhance sales strategies or dynamic ways to energize your organization, you’ll want to be in Dallas in December.

Session: Tapping the Hispanic Market: Are You Missing Out?:

The Hispanic market has been on an unstoppable growth spree and now represents more than 30% of the US direct selling field. As the Hispanic market becomes more important to the industry’s growth, companies are asking themselves: Are we meeting Hispanics where they interact in social media?  Just translating to Spanish is no longer an option—reaching this market requires a unique approach, appropriate messaging and cultural expertise. In this session you’ll learn the top five insights into this important audience to enable you to reach, engage and grow your Hispanic social media presence.

Speakers:
Jonathan Gilliam, Founder & CEO, Momentum Factor
Regina Melo, Senior Manager, US Hispanic & Latin American Social Media Practice

To learn more about the conference and to register, click here.