Boost Your Brand's Safety & Success
Your company’s online presence can make or break its success. Research shows that any unfavorable connections or authenticity lapses can deter potential customers, therefore upholding your brand’s integrity and reputation is essential.
Safeguarding your online reputation is both an art and a science. Our expert team developed the secret sauce to navigate these complexities. Honed through years of experience, paired with the latest technology and a strategic approach, we have the inside track to protecting your brand. In short, BrandDefenseTM is your digital lifeline.
Strengthen Your Online Reputation
Our BrandDefense team understands how to keep your customers’ brand experience secure. We’ll preserve your hard-won reputation using our unique expertise and proven methods. Our cutting-edge technology and strategies will safeguard your brand globally, allowing your company to shine! We offer:
- Global Online Brand Safety & Compliance Monitoring
- Influencer / Creator / Affiliate Marketing Vetting & Post-Level Monitoring
- Advertising & Marketing Compliance Assessment & Ongoing Monitoring
- Corporate Website & Marketing Material Review
- Brand Safety Training & Education
So, say goodbye to negative blogs, videos, forums, search results and reviews while carefully curating your brand’s online profile and fortifying your online reputation today!
Keep your brand’s reputation and image safe and untarnished!
Why BrandDefense?
- Complete Solution Leverages our full suite of services and more to protect your brand and reputation at every possible level.
- Ongoing Protection Decreases the vulnerability of your brand and reputation to new threats while providing early detection of incidents and issues.
- Proactive Defense Mitigates brand and reputational damage through multi-channel monitoring, AI-driven live video analysis as well as transcription, social media incident remediation services, and active human review / verification of all postings.
- Results Driven Utilizes evidence-based incident reporting within a fully customizable case management platform to ensure that only true violations or issues are being identified and escalated properly.
- Mixed Approach Combines art with science since brand and reputation issues cannot be minimized successfully through just one vehicle or action.
How We Help Our Clients In Their Own Words
We could give you many reasons why Momentum Factor is considered a premier partner for businesses around the globe when it comes to risk-mitigating compliance solutions. Even so, we would rather you instead hear it straight from our clients.
“Having a monitoring program in place that is effective at finding claims, follow up and training is going to go a long way with us.”
Andrew Smith
Bureau of Consumer Protection Director
“We had to find a viable solution that was out there finding the things we couldn’t find, was easy to use, easy to integrate from a tech solution standpoint, and affordable. FieldWatch really had all of that packaged and ticked all of the boxes for us. And in the current regulatory environment, FieldWatch provides that safety net and visibility that we could not be without.”
Jonathan Gelfand
Executive VP, Business & Legal Affairs
“Before FieldWatch we had one employee in charge of searching the internet manually and then leveraged people across the local regions to do manual search as well. The key reasons for selecting FieldWatch were its technology, global language capabilities, and giving us the ability to gather and make the information immediately available, so we can take action. FieldWatch was a better fit to our work process related to flexibility and switching of parameters in a timely fashion. The ease of use, especially the ability to quickly modify keywords, is really important. The process and workflow are now closely aligned to the way we work.”
Brian Muir
VP Global Compliance & Regulatory Affairs
"We appreciate all that you and your team have done to assist our efforts regarding compliance. FieldWatch has been a big help in regards to time, energy output and overall cost savings for the company. It has made us effective yet we have been able to stay lean. Keep up the great work!"
Daniel Picou
Co-Founder & President
"The FieldWatch program has paid for itself many times over."
Glen Bogue
VP Compliance
"I really appreciate the attention and care you and your team have given us. I don’t think we’d ever go back to a manual process."
Erik Olvera
Director of Compliance
"FieldCheck is an excellent compliance tool for your field facing app, designed to ensure that posts and other messages to individuals meet specific policies and guidelines. This powerful tool scans user posts in real-time, identifying and flagging any potentially problematic content or language. By integrating FieldCheck, the field and corporate can ensure that posts are compliant and can minimize the risk. FieldCheck is an essential, proactive tool for ensuring compliance while providing education as to what a compliant post should look like."
Rodney Davis
Director of Compliance
“5 Stars! EthicsPro training videos have been assisting our compliance department for years in educating those who need it most. And with the data analytics in FieldWatch, we’re able to have a visual report on the main types of violations taking place so that we can act accordingly. We’ve been using EthicsPro since it launched and will continue to do so.”
Ismael Arrazola
Compliance Manager
"We have been using SecureSell for over a year and it has dramatically reduced the pain of unauthorized online sellers for our company. We rarely think about it now, and only wish we had engaged sooner. We haven’t had a single complaint about Amazon from the field in several months, which is incredible."
Ben Tyler
General Counsel
“Partnering with the SecureSell team has been an absolute game changer for us. Taking down unapproved sellers was not only a losing battle with Amazon, it was consuming countless hours from both the compliance and legal teams. Since signing up with SecureSell, every unapproved seller been taken off Amazon.com, gaining us the field leadership’s trust.”
Julie Gorham
Director of Compliance & Risk
Did You Know?
According to multiple studies, 75% of users stick to the first page of search results when researching online. With that in mind, it’s more important than ever to know what your prospects will find.
When Should You Consider BrandDefense?
- A new website, product or brand is being launched (the best time to plan defense).
- Forums or sites with the words “scam” or “ripoff” are associated with your brand, the name of your company or company leaders.
- Competitors and their distributors are buying negative ads against your brand or your company on search engines.
- Past court or agency actions/accusations against your brand, the name of your company or company leaders continue to show up.
- Hurtful blog entries are posted against your brand.
- Troublesome search results are obtained when your brand, your company or people’s names associated with your company are searched.
- Negative links found through search results are hurting your business.
Your Compliance Challenges
- Staffing Compliance teams are understaffed or only have one person.
- Budget Effective compliance programs are expensive to manage, properly staff and scale. The cost of adding staff with expert knowledge in the area of online reputation defense to go along with the tools required for such work would be difficult to justify.
- Resources Compliance staff are already overwhelmed with violation monitoring and rarely have the expertise and/or time to tackle the task of online reputation defense.
The BrandDefense Solution
- Expert Staff The BrandDefense team has expert knowledge of search algorithms, cutting edge technologies, incessant testing and an eye to the long term in order to turn around any online reputation situation for the better. We truly understand how to make your brand positive in the eyes of consumers as well as regulators and keep you in the green.
- Proven Process Defending your brand online is both an art and a science. BrandDefense implements multiple management measures – including monitoring, content generation and social posting – to achieve the results required for optimal defense of your online reputation.
- Lasting Results Following the restoration of your brand's image and digital presence to align with your brand identity, BrandDefense vigilantly tracks mentions, posts, videos and conversations across various channels. This proactive approach minimizes exposure to emerging threats and offers timely alerts for potential new risks.
