BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards.
For the first time in direct sales history, a truly independent self-regulatory body has been created to enforce social media and marketing rules among all direct selling companies, and their independent sales force. Join Momentum Factor's CEO Jonathan Gilliam and DSSRC Executive Director Peter Marinello for a lively webcast conversation on April 4th about how your company can stay out of hot water with this powerful new enforcement entity.
Momentum Factor CEO Jonathan Gilliam recently interviewed Peter Marinello, Executive Director of the Direct Selling Self-Regulatory Council (DSSRC) to learn how the program will impact the compliance function of direct sellers.
Economy, Entrepreneurs Boost Industry Figures at Smaller Companies
Seventy-six percent of smaller direct selling companies (those with annual retail sales under $3 million) saw growth in 2012, with an average retail sales increase of about 22 percent, according to findings from the recent DSA 2012 Growth & Outlook survey.