Can Direct Selling Survive the Gig Economy?
Jonathan GilliamApril 1, 2015
If you haven’t taken part in the "gig economy", you will soon. Powered by the ubiquity of mobile and GPS, new apps are taking over the distribution of tasks and services we use every day. From ridesharing programs like Uber and Lyft, to errand matchmakers like Instacart and TaskRabbit, these innovative services are being massively adopted not only by consumers but also people seeking to supplement their income. As a result, markets for taxis, handyman services and many others are being upended.