Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards the direct sales industry.

Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.

I added my first edit ever in Wikipedia today. I love Wikipedia for a quick summary of any subject, and was surprised when I visited the Online Reputation Management entry today and found what was basically an ad. So, I got an account and went to work. It was fun.