Top 10 Mistakes Direct Selling Companies Make in Social Media

by Jonathan Gilliam. Direct Selling News, May 2011

Here’s a revolutionary thought: The direct selling industry invented social marketing. Yes, you were the first. Way back in the day, you learned to monetize “social currency” by enabling the sale of products to people through personal relationships. You are the analog version of social marketing. Let’s call it Social Marketing “1.0”.