by Jonathan Gilliam, Momentum Factor
Originally published in Direct Selling News, May 2011
Here’s a revolutionary thought: the direct selling industry invented social marketing. Yes, you were the first. Way back in the day, you learned to monetize “social currency” by enabling the sale of products to people through personal relationships. You are the analog version of social marketing. Let’s call it Social Marketing “1.0”.
Even so, click here to learn about the Top 10 Mistakes Direct Selling Companies Make in Social Media.
And to discuss this topic further or to learn how the Momentum Factor team can be of assistance, reach out by clicking here.