Category: Direct Selling

MomoTalks Podcast - Episode #3 featuring Jonathan Gelfand of BODi

Latest MomoTalks Podcast Episode Now Available!

Mike Forcucci
May 23, 2024
The next episode of the MomoTalks podcast series is now available! Listen in as host Anabelle Gilliam talks with Jonathan Gelfand, the Executive Vice President of Business & Legal Affairs at Bodi. Learn about Jonathan's career and work, while also exploring the complexities of compliance in the direct selling industry. You don't want to miss this!
FTC - Federal Trade Commission and Influencer Marketing

FTC Releases Updated Guidance on Multi-Level Marketing

Jonathan Gilliam
May 2, 2024
On Wednesday, May 1, the FTC staff released updated business guidance for multi-level marketing, which revises previous guidance from 2018. Read this article from Kelley Drye to learn more.
Momentum Factor Newsletter for Q1 of 2024 is hitting inboxes.

The First Momo Newsletter of 2024 is Out Now

Mike Forcucci
March 28, 2024
The initial Momentum Factor Social Selling Update Quarterly Newsletter of 2024 has been released! Don't miss out on all of the professional news and insights for the direct selling executive.
Social Selling: The Way Forward for Business

Social Selling: The Future of Connection & Business

Jonathan Gilliam
March 28, 2024
With the expansion of culture through social media in just the last 10 years, social selling is no longer a young person’s game. It is now almost a requirement for every direct selling company to harness the power of social media selling and pave the way to creating meaningful digital connections in order to be successful. 
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
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